Revlon’s Get the Skinny Nail Art Tumbler Campaign

OVERVIEW

Revlon is a leading brand in the cosmetics and beauty products industry. They sought to launch their newest product, the Revlon Nail Art Expressionist Nail Enamel. This innovative nail polish was a dual-ended product featuring a skinny brush, which enabled nail artists to create unique and intricate designs.

To promote this new product and generate buzz around it, Revlon engaged with nail art influencers to produce tutorials for their Tumblr page called “Get the Skinny.” As the lead designer for this project, I was responsible for providing art direction and collaborating with another designer to create the assets necessary for the Tumblr page. Additionally, I was tasked with writing the HTML and CSS for the Tumblr template and building out Revlon’s official Tumblr account.

Created at Possible Worldwide (now known as Wunderman Thompson Seattle).