Neutrogena and Prime Video Moments Rewards

OVERVIEW

Neutrogena partnered with Amazon to promote their key products and boost brand loyalty across various skin systems through the “Moments” program. As the first beauty/skin company to participate in the program, Neutrogena offered Amazon customers a $6 Prime Video credit when they spent $25 or more on select Neutrogena products.

To drive sales and increase loyalty, I designed new assets by compositing Neutrogena’s products into lifestyle backgrounds for the Amazon landing page. I also created multiple versions of display media banners and Fire Tablet wake screens using these composited images. The resulting campaign successfully encouraged customers to purchase Neutrogena products while also enjoying a bonus Prime Video credit.