Pella Product Designer Tool

OVERVIEW

The Pella Product Designer tool was a complex project that aimed to offer customers a wide range of options for a single Pella product while providing a real-time preview window. To achieve this, the tool had to adhere to the brand’s design guidelines to maintain consistency across all elements.

As the lead designer on the project, my role involved developing a seamless design journey that included everything from the product tool experience to the project page. Customers can also share their designs via email or social media. One of my key contributions was the swatch reveal feature, which appeared when customers selected door finishes and trim paints, providing them with a clear visual representation of their selections.

To further enhance the user experience, I created image assets that displayed the selected options in the preview window, allowing customers to see how their chosen product would look before making a purchase. The project was a challenging one, but I am proud of the end result because it enhanced the user experience for Pella customers.

Created at Possible Worldwide (now known as Wunderman Thompson Seattle).